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Real Time & Tools
The category of Real Time & Tools, consists the most important and effective tool for any kind of business. In any area your company is active, if you aim at its Growth, the Establishment of, and Increase of Income, will certainly make use of many of those available tools.
First of all, you can watch in Real Time, interesting statistics which Google gather, related to Searches and then even more specific data, even totally personalized to your business (Brand).
Also, you will find plenty of tools regarding the action planning of your business, the trends of consumers, the impact of your business (brand) in consumers and customers, as well on how to take advantage of your competitors and maximize it, as many tools which can personalize just on your business and your target group.
Of course such tools if you you do not know how to use them in combination with the rest of actions required, would not have the desired result. But, you don’t have to worry because for this reason we are here, to guide you and help you to achieve your goals with the use of those tools.
Tools for Enterprises
Real-Time Insights
This online tool, will give you an idea of how you can be helped so to make your Brand stronger, by measuring behavours, perceptions and online activity of consumers.
Our Mobile Planet Tool
Do you have questions about mobile users? The Our Mobile Planet has answers. The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer.
Customer & Purchase Tool
These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance.
Brand Impressions
Create your Brand profile! Every Brand has a history and this tool, detects all the presence of your brand (images, comments and actions), to show you what you are doing now and what you’ve done over the years. There are many aspects in the history of a brand, capture it now, browse in the past and come back in a week … everything is changing.
Google Trends
How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Mobile & Purchase Tool
We are now living a multi-screen world. With the web at our fingertips, shoppers from Singapore to South Africa are finding and purchasing products in completely new ways. To learn more about these changing behaviors, we studied consumers around the globe in 2013 to understand what role has the smartphone in the consumer journey. Explore the data anyway you like through this interactive tool.
Mobile Calculator Value
The Full Value of Mobile Calculator provides a simple tool and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device.
Consumer Barometer
What role do online sources play in a person’s journey from consideration to actual purchase? What devices do people use in their everyday lives, and how do they use them? Why, where and when do they watch online video? Google’s global interactive tool, the Consumer Barometer, covers more than 45 countries and ten product categories. Explore some of the top stories on our insights pages or create your own easy-to-export charts.
Media Planning Toolkit
Are you going to start developing your business strategy? Use this “helping-guide” to find which tools are appropriate at each stage of the planning process, from understanding your market, finding creative ideas for the implementation of your strategy, up to measuring of the results.
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