Travel Around

The travel agency Travel Around, the period that we undertook, had no Website, but nevertheless wished to promote this package tour to Prague. So they contacted Hellas Marketing, to seek effective solutions.

Goals set
• Advertisement of specific travel package
• Advertising due to specific Time Period
• Acquiring of interested by targeting:
Travels, Prague, on October of 2012
• Approach of New Google Advertising method

Actions we made
• Development of Landing Page instead of Site, so to land the Advertisements
• Advertising on the Search Network (20%), Display Network (30%),
• Advertising using Remarketing (50%)
• Planning of professional Newsletter and sending in relevant lists
• Approach of New Google Advertising methods (like Video Advertising, Listing Advertising etc)

Actions Results
Whole Project, implemented during 2 weeks and was in progress for 60 days, spending for these actions a budget of around 1.200 € in total. The results of these operations for the company were the following:
• Total Bookings for this package in Prague: 79 persons
• Total Profit for company as result of our actions: 11.060€

The Company earned those 2 months of our actions:
9.860€ net (11.060€ profit – 1.200€ acts cost),
and Return on Investment (ROI), increased by 89%