Mobile Device Users
* Refers to data of 2014 and 1st quarter of 2015
56% of users use their smartphone, to connect on Internet
50% of users purchase online from mobile, at least 1 per month
64% of total time spending users in their mobile is on Mobile Apps
94% has searched for Local Businesses, 69% of them visit this Business
62% has increased the penetration of smartphones during last year
75% of users are annoyed by sites that are not Mobile Friendly,
52% of them leaves immediately the site and never returns
86% make use of their mobile, while watching TV, Facebook etc.
90% of users, performs an action, after searching for Local Businesses
40% of users, shift to a competitor’s site due to bad site experience from mobile.
1 out of 3 search information from the smartphone, while is in-store
77% of searches from mobile, are taking place from a room with laptop or desktop